Very often, the very best startups in the world, have the very best advisors… early on. Advisors are a source of inspiration, of knowledge, of contacts that can transform your startup “from 0 to hero”. A good example of this is the startup called Doggies in Town, in the pet technology industry.
Advisors from the pet industry
It’s always important to find advisors that are tied to the industry you’re in. Doggies in Town managed to connect and build relationships with:
Henriette Bylling | CEO of Aller Petfood
Known as “The Queen of Petfood”, Henriette has 14+ years experience in heading Aller Petfood — a well-established company with 40 years of experience in quality pet food. Aller Petfood is a market leader in Russia and the CIS union.
She advises Doggies in Town in how to lead a pet business, how to shape their business strategy and how to manage large teams.
Kelli Field-Darragh | Former Sr. Director of Customer Engagement at PetSmart
20+ years designing innovative customer experiences, engendering industry leading customer engagement and loyalty.
She advises Doggies in Town in how to shape their interaction with both dog owners and dog businesses as well as how to best create a user loyalty program.
Pauline Siu McNaughton | Former Lead UX/UI Designer at WAG
Experienced UI/UX & product designer & mentor. Pauline won the 2018 New York Design Awards for designs for HyperLoop.
She advises Doggies in Town in how to improve the UX and UI of the app and the SaaS.
Advisors from founders of successful businesses
Zev Siegl | Co-founder of Starbucks, New Ventures & Funding Advisor
Built 5 startups including Starbucks Coffee Company. Advised 100+ clients over two decades and is committed to enabling new venture success.
He advises Doggies in Town in how to approach investors, improve their pitch, adjust the financials, lead a business and a team and much more!
Advisors from sales & marketing
Julien de Waal | Head of Demium, Former Google Ads & Serial Entrepreneur
With 10 years experience in building various successful startups, Julien is now Head of Demium Malaga leading entrepreneurs in building their own successful startups. He’s also ex-Google Ads and has extensive experience in growth marketing.
He advises Doggies in Town in how to prepare their digital marketing strategy & roadmap, including the guiding & management of SEM, ASO, Facebook & Instagram Ads and growth marketing.
Lassi Lankinen | International Sales Expert in SaaS Software
Lassi has 10 years experience in the sales process of SaaS software and client management in various industries & countries.
He advises Doggies in Town in how to best prepare the sales processes and define scalable strategies for the acquisition of new leads and the management of clients looking to use the Doggies in Town sales & marketing platform.
